This concept won the Bronze Pencil in One Show College Competition 2010, Online Ad Campaign.
BREIF: Create a web campaign addressing a young, progressive crowd. Incorporate the soul of Nooka’s futuristic watch design in the concept.
SOLUTION: ”In the future, everyone will be world famous for 15 minutes.” – Andy Warhol
We realized that the future is now, and challenged the target audience to claim their 15 minutes right now.
Team: Andrea Gezelius, AD. Elsa Lindblad, Copy. Helena Svärd, Planner.