Search you flight
Share it on social media…
…and let your friends make greetings in any way they want to.
Perhaps a Spotify-playlist for you to listen at during your trip…
…a greeting or a video-clip.
Once up in the air, you can unlock your digital treasures and get your personal in-flight entertainment.
Have a nicer trip!
The mission was to make people aware of that Lufthansa has wifi on most of their flights.
The solution was to create the world’s first social inflight entertainment system.
A service that let your friends fill your trip with personalized content. Your greetings could be open on the flight only, letting people use the wifi on-board to lock up their greetings.
How it worked:
1. Visit the campaign site and find your flight (all flights, not only Lufthansa worked)
2. Share that your going on a trip on social channels.
3. Your friends post videos, spotify-list, pics, restaurant recommendations, etc, and you receive a notification but…
4. …you cant open it until actually airborne. So well onboard, sit back, relax and use the wifi to unlock your greetings. Have a nicer trip!
Idea: Andrea Gezelius & Elsa Lindblad