PORTFOLIO

THE FEELING OF WINNING

The brief was to come up with a new creative concept for Maria Casino.
The result is shown in this TV-campaign where we tried to portrait the feeling if winning.
You know, the one that really can´t be described…

CREDITS:
Agency: Folket
Art director: Andrea Gezelius
Copywriter: Marcus Evertsson
Account directors: Fredrik Svensson
Account managers: Paulina Björklund, Elin Lager
Director: Tim Erem @ Production company: Diktator

PRINT AD BLOCKER

In a promo activation, a special circulation of the leading Swedish business newspaper Dagens Industri was distributed to 250 carefully selected business leaders and decision makers.

The edition was filled with blank ads and a note, promoting ”Workfulness” – Telenor’s program for creating an efficient and healthy digital office environment.

A lot of people don’t know how to use their digital devices efficiently, with push notifications, text messaging and emails interfering with their work focus. We wanted to apply the same principle to reading a newspaper.

The reason was not an act to block advertisements, but to highlight the fact that we need help to focus on one thing at the time, even during such a simple task as reading a newspaper. The ads showed a soothing blue background with no words or images, not even a logo.

This edition was exactly as the original one that day – except that the ads were blocked.

CREDITS:
Agency: Brindfors
Art director: Andrea Gezelius
Copywriter: Marcus Bellafesta
Copywriter: Henrik Haeger
Copywriter: Anna Hansson
Account Director: Kristina Oldfeldt
Account Director: Markus Björk
Account Manager: Johanna Rexin
CRM: Kristin Tysk
Final Art: Claes Andersson

LOOKNBOOK

Isabel Marant was choosen for the annual designer collection at H&M.
The brief was to create buzz around this without loosing the exclusive feeling.

The solution was a special made eurosize in the center of Stockholm. By combining traditional OOH with Mobile, we created a real physical show-room where the mobile was the key.

Tweet #HmlookNbook to magically unfrost the glas, and the garment of the day was shown together with info on how to pre book it. In that way, we reward our most loyal fans by giving them an exclusive pre-view of the collection and the possibility to secure their own piece. Before anyone else in the world.

CREDITS
Creatives:
Andrea Gezelius, IUM
Patrik Sundberg, IUM
Mathias Ewert, JCDecaux
In collaboration with: Tobbe Christell, Havelle media
Film: Johan Blomborg

YOU HEAR WHAT YOU WANT TO HEAR

Kids With Single Moms (KWSM) is a Swedish NGO working to support children living with single moms under economic strain and other difficulties. KWSM’s focus is to create more positive childhood memories by facilitating and making the day to day life more enjoyable for both parent and child.

KWSM is dependent on donations and this campaign aimed to increase the knowledge of the organisation and increase donations.

Children under economic strain often create their own truth to protect themselves and their parents. Especially during the holidays when they, unlike other children, don’t know what to do when school’s out.

By using the stereo channels, we gave the listener the opportunity to hear both the childrens truth – and the reality. When listening in both earplugs, you get a feeling that something is wrong. But when listening in one earplug at the time, you hear both stories loud and clear.

(This is what you hear in the left audio channel):
My Christmas holiday, by Liam Nilsson: Oh no. Christmas break. Another holiday when we stay at home without anything to do. Mom is working so we can get some extra cash so I’m home alone with my younger brothers and sisters. Everyone else seem to have such a cozy christmas; christmas food, candles, christmas tree and presents. Mom is usually a bit stressed befor Christmas because there’s so much she would like to do for us, but I tell her it doesn’t matter. The most important thing is that we can be together. I wish for a pair of skates so I can skate with my buddies. But I guess that won’t happen. I keep that to myself though.
So much anxiety to meet my class mates and hear them talk about what they’ve done and what Christmas presents they got.

(This is what you hear in the right audio channel):
My Christmas holiday, by Liam Nilsson: Finally. Christmas break! Another holiday of relaxation and hanging out together. Mom and dad aren’t working so all of us stay at home; me, my brothers and sisters. Everyone have such a cozy time on christmas; christmas food, candles, christmas tree and presents. Mom and dad are usually a bit stressed before Christmas eve because there’s so much to prepare for us, but I tell them it doesn’t matter. The most important thing is that we can be together. I wish for a pair of skates, a new smartphone, video games. And I got it! I’m so happy i could scream!
It’s gonna be so much fun meeting my class mates after the holidays and tell them what I’ve been up to and what Christmas presents I got.

Voice Over:
For children under economic strain, telling it like it is can be difficult. Help us create more positive childhood memories. Ensammamammor.fryshuset.se

CREDITS
Agency: Brindfors
Creatives: Andrea Gezelius, Henrik Almqvist, Henning Wijkmark, Rachel La Chenardiere, Patrik Reuterskiöld, Calle Dos Santos, Per Sundin, Henrik Häger
Account director: Annica Smith
Account manager: Mikaela Kaskal
Production: Beppo

80’s/VHS-inspired music videos for OKQ8 sponsorship of Melodifestivalen. They were choosable backdrop videos at the campaign site Carwash Karaoke by OKQ8. Therefore there is no music in these ones.

CREDITS:
Agency: Folket
Art director, scenography & props: Andrea Gezelius
Copywriter: Marcus Evertsson
Film photographer: Fredrik Petersson
Account managers: Agnes Ström, Sanna Göthlin

SAY IT WITH ICE CREAM

The mission was to create the annual launch campaign for GB-glace new sortiment. We were incuraged to use the global ”Share Happy”-feeling.

The solution; the campaign ”Say it with ice-creme”, where all the new ice-creams came with a unique message. For example, ”Your hot”, ”If you want me, you gotta work for it”, ”Come meet my peers”, ”You had me at hello” etc.

This campaign made it possible to share happy, with both ice-cream and by saying something nice to each other. Fun fact is that 85% remember the right message to the right ice-cream.

CREDITS
Agency: Wiley & Partners
AD: Andrea Gezelius
Copy: Elsa Lindblad
CD: Zeke Tastas
Designer: Marcus Lundqvist
Client Service Director: Leo Dahlin
Media agency: Mindshare